Adidas unveils their SS16 ‘Your Future Is Not Mine’ Campaign, featuring the new variations of Tubulars. The campaign really focuses on emphasizing a bright and optimistic future, all while challenging the dystopian view of tomorrow. The message behind the campaign is to focus on making a difference by shifting your own views, contributions, and ideas to ensure a more diverse future. Adidas also teamed up with several influencers who have created a lane of their own. Aleali May is at the forefront of the campaign, as she really abides by the vision and overall campaign message. The young L.A-based stylist and model, is best known for her take on fashion as well as style. Her creative approach to clothing & style, goes hand-in-hand with futuristic minimalist fashion.
Check out Aleali in the Adidas Lookbook below, and get your hands on the Adidas Originals Tubular’s available now online and at selected stores!