With a warm, rhythmic lilt evoking bossa nova hits of the 20th century, the natural tone of Mitski’s voice shines through more than ever on “Nobody.” Puppeteered by director Christopher Good, the new video finds the songwriter deployed in a studio apartment of vivid disappointments.
Mitski’s videos have seen her let down before. “Your Best American Girl,” the lead single from her previous album Puberty 2, tracks the artist’s ascent from demure admirer to Gibson-shredding badass, before she struts offstage, leaving cast and crew in her wake. “Nobody” finds Mitski posed in a similar setup, but instead of making out with her hand, she’s sharing a time-sensitive milkshake with herself. As she grows increasingly disenchanted with each faceless prospect, the magnifying glass zeroes in on the artist, making it clear that Mitski is both voyeur and subject in her wacky world.
Exploiting the same scale and time-bending antics used in his videos for artists like SSION and Jay Som, Good’s visuals for “Nobody” are reminiscent of Passion Pit’s unearthly 2012 video for “I’ll Be Alright” (directed by Greg Barth); arms protruding from walls, desecration of artwork to observe what’s behind, and daydreams of the lonely are the most prominent similarities.
This new era of Mitski embraces the artist’s pop potency and penchant for utilizing resources to the fullest—a trait the songwriter referenced during press tours for the critically acclaimed Puberty 2 and her breakout album Bury Me At Makeout Creek. With driving piano and the cinematic inhibition of Carly Simon or Streisand, Mitski’s tone is further cemented into the new century’s lexicon of essential voices.
“Nobody” is the second single and video from Mitski’s upcoming fifth LP Be The Cowboy, out August 17th via Dead Oceans. Watch the video for her first single “Geyser” (directed by Zia Anger) here.