After a few month of teasers, Pharrell has finally unveiled his fashion collab with Chanel, titled ‘Chanel Pharrell’. The collab capsule has been teased before in fashion spreads, but there is now a look into the full collection through a short cinematic clip. The capsule line, which will launch April 4th in selected Chanel boutiques worldwide, consists of bright hoodies, T-shirts, statement accessories, diamond jewelry & luxury bags. Featuring heavy co-branding, embroidery and hand-drawn text and doodles, the range merges Pharrell’s signature playful aesthetic with Chanel’s classic luxury.
Pharrell also appears to draw influence from Japanese culture. In a behind-the-scenes feature, Pharrell explains how the influence of ‘Akira’ inspired his recent capsule, how the collaboration started from a bet, the influence of the late Fashion mogul Karl Lagerfeld, & how gender fluidity plays a role in shaping modern ‘Haute Couture’ trends.
Take a closer look at the new pieces and watch the recently uploaded teaser below.
Stay tuned for the official drop, early April!